Meta has introduced Edits, a complimentary video editing application reminiscent of CapCut.
Adam Mosseri, head of Instagram, described Edits as a “full suite of creative tools” on Sunday, and gave a brief rundown of its upcoming features.
You’ll have a separate section for brainstorming, a space to jot down any initial ideas that come up, as well as significantly enhanced camera capabilities that I’ve utilized for this video, all the standard editing features you’d anticipate, the ability to share in-progress drafts with colleagues and fellow creators, and, if you elect to post your videos on Instagram, detailed performance metrics for those videos.
The app is due to arrive on March 13, according to Mosseri, who stated that it will actually be available in February. Pre-orders are already available for iOS devices and will soon be offered on Android. Mosseri noted that the app will be released in an incomplete form, pleading for users’ patience.
According to the iOS App Store listing, Edits will let users record videos as long as 10 minutes, with options to adjust details like resolution and frame rate. The editing tools will include features like automated captions, video effects, voice modifications, noise removal from audio, and “the ability to make static images look like they’re moving with AI animation.” Also, there will be a live results dashboard to help you see how your Instagram Reels are doing.
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He initially avoided mentioning TikTok or CapCut by name, but still seemed to hint at the ban when he said, “there’s a lot going on in the world right now,” and this tool is “for those of you who make videos not just for Instagram, but also for other platforms out there.”
Even if there’s no longer a ban on these tools, Edits’ features will still be able to attract creators. CapCut does offer generated captions and noise reduction, but those features, which were once free, are now only available to subscribers.
Stating its roadmap will include a broader array of creative tools, with the understanding that this will likely allow it to serve a narrower, more specialized audience.
It would be like having a central hub to manage all your ideas,” explained Mosseri, highlighting that Edits has been in the works for months. “Imagine being able to access AI-driven video editing capabilities on an individual clip or video level. You could also gain valuable insights into what’s working well for your videos and what areas need improvement.
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